consumer behaviour models ppt download free

This might be due to high prices and infrequent purchases. In dissonance-reducing buying behavior, consumer involvement is very high. It is important to create an advertising message in a way that influences the buyer’s beliefs and attitudes. It is expected that they help the consumer to understand their product.

He will first develop beliefs about the product, then attitudes, and then make a thoughtful purchase choice.įor complex buying behavior customers, marketers should have a deep understanding of the products. In complex buying behavior, the buyer will pass through a learning process. There is a lot of thought on how it looks, how his friends and family will react, how will his social status change after buying the car, and so on. When the risk of buying a product is very high, a consumer consults friends, family, and experts before making the decision.įor example, when a consumer is buying a car for the first time, it’s a big decision as it involves high economic risk. Consumers will research thoroughly before committing to invest.Ĭonsumer behaves very differently when buying an expensive product or a product that is unfamiliar to them. In this infrequent transaction, consumers are highly involved in the purchase decision. There are four types of consumer buying behavior:Ĭomplex buying behavior is encountered particularly when consumers are buying an expensive product. Higher priced goods tend to high a higher risk, thereby seeking higher involvement in buying decisions. The amount of risk involved in a purchase also determines the buying behavior.

The behavior of a consumer while buying a coffee is a lot different from while buying a car.īased on observations, it is clear that purchases that are more complex and expensive involve higher deliberation and many more participants.Ĭonsumer buying behavior is determined by the level of involvement that a consumer shows towards a purchase decision. Types of Consumer Behavior 4 Types of Consumer BehaviorĪ consumer’s buying decision depends on the type of products that they need to buy.

Consumer behaviour models ppt download free